Friday, July 25, 2003

China focus -- Seems that every issue of the Automotive News Daily Update has some item or items about auto manufacturers plans/expectations/hopes for sales to the Chinese. Makes sense. The very definition of an untapped market: Lots of people, not a lot of cars ... yet. (Sign up for the update here. It's often deeply inside baseball, but the product related information is generally fresh and interesting. Much of the product news also makes its way to the Car News section of the Autoweek home page).

Best China-related item yet: Hoping to sell cars in China, Toyota's bought the naming rights to a new indoor stadium ... in Houston. The new arena will be the home of the Houston Rockets. The Rockets' center is international marketing phenomenon and part-time NBA star Yao Ming. The road to Chinese car sales goes through Texas.