Friday, July 25, 2003

Scion Youth -- It's only based on a month's sales, but according to this Edward Lapham commentary, Toyota's claiming that the average age of Scion buyers is 36. That would make it the winner in the youth-movement sweepstakes, a year younger than the VW Golf GTI.

Downshift still thinks the Element is an old fogey's car argument overblown, but with a 41-year-old average buyer, the Element is markedly behind the Scion. And, the closing-in-on-40 Downshift would never consider the Scion. It's a kid's car.