Monday, September 12, 2005

Not a good week -- Mini loses its marketing agency Crispin Porter to VW and it reveals that its next variant will be longer but otherwise essentially the same as the base hatchback.

The Mini's great and it remains a big seller, but we still think BMW is missing out on the larger brand equity represented by the "Let's Motor" campaign. Lost geniuses and lost opportunities in the same week.

That said, the Clubman does look cool.